“The new logo pays homage to the brand’s heritage with a refined design that’s confident, simple and fun.”
In an attempt to keep up with its rivals, Burger King would be closing between 300 and 400 underperforming restaurants, as per CEO Joshua Kobza.
Up until March of 2023, the company shuttered 124 locations, leaving 6,964 restaurants across the country.
Currently, Burger King is the third-biggest fast-food restaurant in the US, losing its second position to Wendy’s, while McDonald’s is on the top.
The question is whether Burger King would not let other chains get in front of them by closing locations. According to the company, the answer is yes.
